Dear Prospective Client,

Although it may seem unfair to ask a 13-17 year old what they want to do as a career, it is even more unfair to ask them to make the final decision on a potential $300,000 four-year college education. Fortunately, you’ve found Academy College Coaches, and we look forward to helping your child achieve their future goals. Thank you for considering us to meet your college planning needs.

For many families, planning for college is a confusing and emotional experience that often creates tension between students and their parents. ACC coaches minimize the stress of the process and maximize the outcomes. We work with students in setting and managing timelines, identifying majors that meet their aptitude and career expectations, building a college list and assisting in writing essays that capture their true spirit. Most importantly we get them to identify their strengths and assist them in communicating them through their applications.

Our goal is for students to get into their dream college, graduate in four years, and either gain employment or admission into graduate school. As an ACC client, your child will work with a highly trained college coach who has years of experience in college counseling, as well as career and personal development. Our track records in placing students into the most competitive colleges is second to none. We have successfully placed hundreds of first generation students into Ivy League schools and other top colleges throughout the country.

Take the first step towards the college of your dreams & schedule your free ACC consultation today!

Best Wishes,

The ACC Team

Larry Winters

Larry is an entrepreneur at heart who successfully leveraged over 20 years in education as an English teacher, school counselor, career development specialist, sports coach and class advisor to create Academy College Coaches. In his role as Director of College Counseling Services at Biotechnology High School, Larry provided career, college and leadership coaching to hundreds of students and their parents for over 6 years. Larry also spent 26 years in business working for Dun & Bradstreet in sales, marketing and general management. These business experiences are often referenced in assisting clients in navigating a business career. In his counseling sessions with students and their parents he shares each of these experiences helping clients understand how college majors turn into careers.

Over his years as a college counselor, Larry has been able to match client’s aptitudes, performance, passions, experiences and personality to satisfying careers. Over his career as a school counselor and parent of four children who all graduated from undergraduate and graduate programs, he has visited over 200 college campuses. He is very knowledgeable of the criteria that admission representative’s use in selecting candidates to the most competitive schools. His relationships and reputation in college coaching is utilized with each client engagement.

One of Larry’s other strengths is working with multicultural families who are often unfamiliar with the admissions process and are looking for a framework, process and direction for their children. Creating navigational maps, editing essays and resumes, conducting mock interviews and producing professional applications that get read and creates an impact with college admission staff happens with each client. Based on his success in placing students into the top 30 school in the country, past clients has become the referral engine for all his new clients.

Daniel Simon

Dan has been an educator for over 25 years, serving in educational leadership roles for nearly 20 of those years, in a wide variety of school environments. After starting his career as a mathematics teacher, coach, and advisor, he rapidly ascended to school and district leadership roles, including 15 years as a High School Principal and Superintendent. Under Dan’s tenure as Principal of High Technology High School, the school rose to the #1 rank of US high schools (according to US News & World Report). During Dan’s time at HTHS, he worked closely with counselors, parents, and students to help shape their journeys to the world’s premier colleges and universities, including Harvard, MIT, Princeton and more.

Dan’s outstanding communication skills and ability to create strong school community relationships are his greatest quality as an educational leader. Student and parent voice is a top priority, supported by his personalized focus on the needs of each individual student, with unique talents and potential. His leadership model is characterized by positivity, collaboration, and servitude, which inspires colleagues and students alike to challenge themselves and aspire for greatness.

Dan continues to share his expertise as an adjunct professor in mathematics and education for numerous colleges and universities as well as SAT preparation*. His ability to forge coaching and mentoring relationships result in successful attainment of personal goals, both in academic and professional advancement. Many former students are currently serving in educational leadership roles and maintain contact with Dan for continued encouragement and inspiration. Dan is also a proud father of four college graduates, with two more on a similar path to success, each following their own unique, personalized path.

*For information about mathematics tutoring services, please contact:

Victoria Tang
Victoria is a former ACC client who began working with Larry as a high school student at the Middlesex County Academy for Science, Mathematics and Engineering Technologies. She went on to receive her BA in Psychology from Princeton University, summa cum laude, with certificates in Neuroscience and interdisciplinary Humanistic Studies. Victoria then worked as a non-profit Princeton in Asia Fellow in Shanghai before returning to graduate school herself, obtaining her MSc in Clinical and Therapeutic Neuroscience from the University of Oxford. She has experience in education and program management, and is currently working within the healthcare industry in London.

Victoria has a nuanced grasp of the questions and challenges that students may be struggling with, having recently experienced these application processes herself. She approaches college counselling with the acknowledgement that the American admissions system is (deeply) flawed: her job as a coach is not to help students “game the system” or jump through hoops, but to focus on the self-awareness, growth, and resilience that will help them succeed in college and beyond. She enjoys having open conversations with students to develop authentic, impactful topics, and helping them build effective writing strategies to prepare for the future.

As a second-generation Chinese-American with work experience in China and the UK, Victoria understands the challenges that cultural background can bring to the college admissions journey and is able to liaise between students and parents. Victoria also has experience with a range of academic disciplines, having prioritized interdisciplinary studies in her own studies. She is always happy to speak with students about anything from humanities work within museum collections to lab research in a clinical setting, and the exciting range of opportunities they’ll discover in college!

Experienced education and
admissions professionals

281 State Route 79, Suite 204
Morganville, NJ 07751


Ideally, we start in the early stages of high school to support student’s long-term personal growth. However, we also contract seniors to help them develop high-quality college applications.

Class of 2021 Placements

Bates College
Brown University
Bucknell University
Carnegie Mellon University
Cornell University
Dartmouth College
Emory University
Georgetown University
Georgia Institute of Technology
Indiana University Bloomington
Johns Hopkins University
Massachusetts Institute of Technology (MIT)
New York University (NYU)
Princeton University
Rice University
Rochester Institute of Technology
Rutgers University
Syracuse University
The College of New Jersey
University of California, Berkeley
University of California, Los Angeles (UCLA)
University of California, San Diego
University of Illinois at Urbana-Champaign
University of Maryland, College Park
University of Michigan
University of North Carolina at Chapel Hill
University of Pennsylvania
University of Pittsburgh
University of Texas at Austin
University of Virginia
Villanova University
Washington University in St. Louis

Affordable college counseling for
New Jersey families

In-person meetings at the ACC Office, supplemented by electronic communication


Over-worked guidance counselors, competitive admissions, complicated applications and soaring costs make college consultants essential for achieving positive outcomes.

“Although we knew our daughter had the SAT and GPA to gain admission to Penn, we knew the odds for acceptance were low. Your help in finding her passion and getting her to express it through her essays and interviews made all the difference. However, most importantly you helped her better understand herself, select a major that matched her personality and aptitude and gave her the confidence to believe she could achieve this goal. We are forever thankful.”

Lisa P.

“Looking back 18 months I would never have imagine the college choices available to our son. His confidence is soaring and he can’t wait to complete his visits and make the final choice. He moved from not caring where he went to having a well-researched list of colleges, a defined major and a career path. My husband and I are amazed at his growth and continued motivation. Thanks for helping him discover his potential.”

Bryan C.

“Getting into her ‘reach school’ was such a highlight for her. I’ll always remember the look on her face when she learned of her early decision acceptance. The months of driving her back and forth to your office, the nights of re-writing essays after office sessions to improve her tone, passion and clarity. All of the hard work and dedication paid off. Thanks for the inspiration.”

Carrie H.

“My son was a first generation US college applicant. My wife and I graduated from US graduate schools, however, were unfamiliar with undergraduate admission processes in the US. We were very thankful to our friends who referred us to ACC. The coaches at ACC made us a part of the process while allowing our son to safely take the lead on college list, majors, essays, deadlines and final applications. Our son found the perfect school for his major, musical interests and social connects. This was a great experience for the entire family.”

Jose M.

“Thanks for making the college process work for our family. You were right our emotional connect to our son caused us to view things too personally. His response to you prompts, motivational discussions and strategy were always well received. Once we backed off hounding him he took ownership and responsibility to stay on track and complete all his applications on time. The stress level at our house has been eliminated and replaced with joy in receiving an acceptance to his first choice school.”

Ryan G.